There Are Three Types of Partners In This World—Which One Are You?

As a channel partner, you’re likely limiting your success if you are selling products based only on their primary technological function. Gartner analyst Tiffani Bova put it this way at a recent conference in reference to cloud sales, “As we gain a better understanding of the power that cloud can bring to business, it becomes clear that the experience of technology in the ways that people are using it is more important than the technology itself.”
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There Are Three Types of Partners In This World—Which One Are You?

The Must-Have Elements of a Killer Cloud Strategy

Many partners (VARs, MSPs and agents) fall into the common trap of working too much in their business and not enough on their business.  Working in the business means putting out fires, making sales calls and managing employees.  Working on the business is taking the time to assess your current situation, and the changing marketplace around you, and developing strategies to help your business match the changing demands of the market.
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The Must-Have Elements of a Killer Cloud Strategy

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